Ultime Notizie

Zegna Manuals. When they were still drawn by hand …

Zegna Manuals: here’s an example of how the digitization of processes and their graphic transposition has taken away warmth from projects of designers and architects

We are in 1992 and Beretta Associati has designed a furniture system for stores or corner of the Ermenegildo Zegna fashion house. To propose the furniture to the store managers, Beretta Associati realized some manuals, in order to maintain a design standard, the same finishing and lighting, even implementing the furniture with multiple supplyers, in many parts of the world. Details, materials, finishing were accurately described and the drawings were so clear to leave little space for interpretation, in order to maintain a homogeneous standard of Zegna brand in the world. Let’s browse it together. The drawings really deserve some attention…

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